Written during my GC360 practicum, from a story pitched by the assignment news editor. The package explores the different learning environments around campus, in-person and online, to help students figure out which works best for them. I reported, shot, and edited the full package on my own.
A mock broadcast reader written for my Professional Media Writing class, practicing concise, accurate, AP-style breaking-news writing for anchors. This 30-second script covers the discovery of a body days after a shooting suspect opened fire on a Kentucky interstate.
Written with a classmate for my Media Management class. We interviewed a member of GC360, a fellow student media organization, and wrote a briefing memo on how the organization is structured and operates, plus ideas for campus collaboration.
A full strategic communication plan for the hydration brand LMNT, written for my spring 2026 Current Events in Advertising class. I chose LMNT because I use it every day and believe in its benefits. The hardest part was staying specific about the niche audience within a set budget, and it taught me a lot about brand voice and identity.